Flying thoughts, diffuse four seasons, filled with colorful dreams, such as the summer flowers like. VOINGE women's summer 2012 new listing of elegant, innovative design and innovative forms of fabric and unique cut, highlighting the elegance and elegance of VOINGE, combined with "freehand Venice" theme, elegant staged a unique summer fashion SHOW!
VOINGE Women's 2012 summer new Italian Venice
Founded in 2004, Guangzhou Fitwear Fashion Co., Ltd. is a modern fashion women's enterprise integrating design, production and sales. The company is located in Guangzhou, home to fashion, with various advanced garment equipment. The central workshop covers more than 6,000 square meters , Advanced production technology, excellent quality, scientific and efficient logistics operations, casting a honesty, responsibility, efficiency and win-win development platform.
In 2004, the company established the fashion brand "VOINGE". With the efforts of "Fit people", the market network covers southwestern, northwest, south China, northeast and north China, bringing international to every Chinese woman who loves fashion taste and pursues self Fashion reflects the fashion of life, the future in every city center, you can see the "VOINGE" unique popular products, so that every fashion feminine style 尽显.
VOINGE Women's 2012 summer new Italian Venice
The company adheres to the business philosophy of "professionalism, devotion and concentration", and has gradually established distribution outlets in many provincial cities with franchising agents and franchisee franchises. The network covers Beijing, Dalian, Shenyang, Harbin, Qingdao, Taiyuan, Xi'an, Shanghai, Chengdu, Chongqing, Wuhan, Changsha, Guangzhou, Shenzhen and other cities, and with excellent terminal services and support policies to promote the "VOINGE" brand, through unremitting efforts to create China's first choice for fashion women's fashion brand and is committed to becoming Chinese fashion women's leader.
The original intention of VOINGE Chinese is "unique", expounds the brand spirit: elegant and refined fashion atmosphere
VOINGE Women's 2012 summer new Italian Venice
Core values: perfect life, only one
Design philosophy: VOINGE design inspired by Milan fashion, adhering to the bright and neat design techniques on the soft East unique exquisite and refined, through the material, details and form design elements of the innovative and unique cutting, emphasizing the pursuit of quality sense And the popular fashion women, modern style, elegant elegance, concise way to convey the brand awareness of fashion and unique style characteristics.
Brand Style: The selection of functional high-grade fabric, simple style, details of diverse, sophisticated craftsmanship and excellent brand combination, the subtleties of women's elegant Zhuoer extraordinary temperament.
VOINGE Women's 2012 summer new Italian Venice
Brand Positioning
Product Positioning: Functional high-grade fabric, simple style but details of the diversity of changes, nuances reveal the charm of mature women Zhuoya;
Product Fabrics: linen, cool sheep, Shantou, lace, silk 绡, Chanel material, knitted jeans, etc., reflect the functionality and comfort;
Product Structure: dress, suits, shirts, T-shirts, jackets, vests, coats, windbreaker, sweaters, skirts, pants;
Product Shape: Single package
Price positioning: high-grade quality, mid-range price, spring and summer 700-3000 yuan, autumn and winter loaded 1000-4000 yuan, fur series 5000-50000 yuan.
Brand Vision: a perfect female life expert
Age Positioning: 25-45 years old (core age 30-40 years old)
Target customer base: economic independence, autonomy, pay attention to self-image, intellectual wisdom, high taste of urban women.
Customer group Occupation: private entrepreneur, middle class, top management, media, literature and art workers, freelance workers.
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