The theme of this forum was “Patterns and Development: Innovation of Clothing E-commerce Service Modelâ€. Through the interpretation of brand marketing, e-commerce application, promotion methods and other issues, the status quo of e-commerce development was analyzed, and the key factors for the successful development of e-commerce were solved. Focused on how to develop the professional clothing market how to develop e-commerce, SMEs e-commerce opportunities and tactics, online and offline product operations and other hot issues, discusses the clothing business future business operation model and development direction.
In recent years, the rapid development of e-commerce has become an important part of China's strategic emerging industries and modern circulation methods, and it has been widely used in the textile and apparel industry. The monitoring data shows that clothing, shoes and hats, textile and chemical fiber e-commerce websites occupy the top place in the number of e-commerce website industry distribution in China, accounting for about 19.6% of the total. It is of great significance to explore how to promote the development of e-commerce in the apparel industry, and to further promote the development and structural adjustment of the textile and apparel business field.
At the relevant data release conference, Zhu Guoxue, the deputy secretary-general of the China Textile Industry Federation’s circulation branch, issued the “Investigation Report on the E-commerce Application of China's Textile and Apparel Circulation in 2012â€. The report pointed out that in 2011, the total sales of textile and apparel (industrial enterprises with an annual revenue of over 20 million yuan) were approximately 5.4 trillion yuan, and the total retail sales of apparel consumer goods was approximately 1.4 trillion yuan. Based on this calculation, the proportion of China's textile and apparel e-commerce channel B2B transactions accounted for no more than 20% of the traditional channel sales; the clothing network retail penetration rate is 14.3%. Textile and apparel e-commerce channels have become an important way for companies to develop their markets and increase sales revenue.
The forum was sponsored by the China Textile Industry Federation’s circulation branch. The Department of Informatization Promotion of the Ministry of Industry and Information Technology and the Department of E-commerce and Informatization of the Ministry of Commerce were the guiding units of the forum. The party committee and town government of Honghe Town, Xiuzhou District, Jiaxing City, Jiaxing City Sweaters ** Management Committee and Jiaxing Eurasian Real Estate Co., Ltd. and Qinghe Cashmere Market Management Committee gave great support and assistance to the smooth convening of the forum.
The e-commerce company has successfully operated brand enterprise representatives, and has attracted representatives from well-known textile and apparel market representatives and business operators from all over the country with more than 300 participants.
On the brilliant discussion forum, the party committee of the Honghe Town Party Committee and the director of the Jiaxing Sweaters** Committee, Chen Xingrong, introduced the current status and future development strategy of the e-commerce in Honghe Town and Jiaxing City from the perspective of the professional market management department. And supporting measures; Wu Bingfang, Standing Committee member of the Xiuzhou District Committee of Jiaxing City, and deputy head of the Xiuzhou District, analyzed the development and planning of regional e-commerce and the policy support for the development of apparel e-commerce from the perspective of local government departments.
Nie Linhai, deputy inspector of the Department of E-commerce and Informatization of the Ministry of Commerce, emphasized that online sales have become an important means of circulation for goods and services in China. Their status and role in the modern circulation system have become increasingly apparent. E-commerce, chain operations and modern logistics have been vigorously developed. Has become an important part of China's modern market system.
In the keynote speech, Dong Baoqing, deputy director of the Department of Informatization Promotion of the Ministry of Industry and Information Technology under the theme of “Status, Policies, and Trends of Electronic Commerce Developmentâ€, thoroughly analyzed the current environment for the development of e-commerce in China.
Iridian Consulting Group's co-president and chief operating officer, Jing Wen, analyzed the future business operation models of apparel e-commerce companies and made strategic recommendations to the participants.
Wang Haibo, Director and CEO of China Netbank, took the title of “E-commerce Opportunities and Strategies for Small and Medium-sized Enterprises†to “break†the opportunities and challenges faced by SMEs at the moment, and proposed the development of e-commerce for SMEs, especially small and medium-sized garment enterprises. Strategy advice.
The impressive high-end dialogue session is one of the highlights of this forum. General Manager of Beijing Aimo Online Technology Co., Ltd. **, Wu Shihui, Chairman and CEO of Spokaneka (Xiamen) Industrial Co., Ltd., Tang Hui, General Manager Assistant of Guangdong Camel Clothing Co., Ltd., and Gao Xiaohua, General Manager of Zhejiang Qiuqiu Clothing Co., Ltd. Representatives of apparel e-commerce brand companies, and deputy director of the Qinghe Cashmere Products Market Management Committee, Zheng Chunyu, aimed at “how small and medium-sized apparel companies can effectively use third-party e-commerce platforms to expand their markets†and “how traditional clothing companies can make brand online and offline dislocations†These two topics started an in-depth and exciting discussion.
Dyeing is a relatively complicated process. The process of dyeing different quality fabrics is different, such as cotton, polyester-cotton, nylon, polyester, chemical fiber products, blended products and so on. Some use padding, dyeing can be, and some must use high temperature and high pressure dyeing, some only dye once, and some have to be painted multiple times.
Although dyeing can be done through a rolling mill, it is also the most difficult process, because the color control of dyeing is not only known, but also many unknown things, such as the stability of dyes at different temperatures, steam Control, control of rolling car pressure, etc., are very fine work.
The dyed long car is divided into two parts, the front car is dyed, and the rear car is fixed. The dyeing method varies according to the type of dye used. They all have their own advantages and disadvantages. Generally, they depend on the required color and cannot be replaced.
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