How Diamond Culture Based in China

“Diamonds are long-lasting, one forever”, diamonds do not belong to the traditional Chinese jewellery culture, but they have rapidly occupied the Chinese market in recent years. The reason is that the emotional elements, the good economic situation in the country, and risk resilience have enabled the diamond culture to integrate into China.

For many middle and high-end people, the decorative value of jewelry is no longer the core. Instead, the emotional value and aesthetic significance have become the core value of jewelry. Compared with gold, the marketing of diamonds is more emphasis on emotional marketing. The added value of its meaning is far greater than the value of its raw materials. Therefore, many jewelry companies incorporate more emotional elements into product design and production. This not only increases the added value of the products, but also enhances the cultural tastes of the owner of the jewelry. The Chinese diamond market is full of charm. Like the jade jewelry given by the Chinese people, such as purity and elegance, diamonds will become a culture.

Looking at the market, what contributed to the rise in the price of diamonds? According to statistics, in recent years, emerging countries such as China, India, and Brazil have seen a surge in demand for diamonds. Combined with the decline in the production of raw ore in international diamond-producing regions, international diamond offers have risen sharply. On the one hand, diamond prices in the domestic market have soared as people’s awareness of diamonds increases and diamond investment fever rises. On the other hand, diamonds are a priceless treasure that is monopolized. De Beers Minerals monopolizes more than 70% of the world's diamonds. The high concentration of resources allows them to firmly control the pricing power, coupled with the non-renewability of scarce resources, and diamond prices. Has been steadily rising.

Analysis from the domestic market, a stable social environment, a prosperous economic scene, and an open market policy have laid a solid foundation for the sustained and rapid development of the Chinese diamond industry. Some policies such as the elimination of tariffs, lowering of value-added tax, and the increasingly standardized market order have also contributed to the rapid development of the diamond market. Compared with the past, the aesthetic taste of contemporary people has become more diversified, and the understanding of wealth is no longer limited to gold, and diamonds can also maintain their value. As an eternal symbol of love, the beauty, durability, and sparseness of diamonds combined with the virtues that have been given to them have led more and more consumers to purchase and invest in diamonds, and the market competitiveness of diamonds has gradually increased.

In addition, diamonds are also highly resistant to risks. Compared to valuable items such as bags, luxury cars, yachts or art objects, diamonds do not have limitations on the useful lives of depreciation, damage, etc., and are small and easy to carry. , high concealment, strong cashing ability and other characteristics. According to related data, jewelry-type consumer goods represented by diamonds and gold have leapt to real estate and automobiles, and have become the third most popular consumer hotspot among Chinese people. Among them, the growth in diamond consumption has been particularly prominent and has surpassed the United States as the world’s diamond consumption. A big country. It can be said that diamond consumption will become one of the important rigid demands for China's consumption-driven domestic demand in the coming years.