"Mid-Autumn Festival", "Eleven" period, Xinaivisi's clothing brand new stores, shopping malls in the country have opened. According to statistics, about a month after the "11th", only " Jia Ren Yuan " brand has more than 50 new image stores open for business, setting a store peak this year.
Si Naweisi (Hangzhou) Co., Ltd. is a clothing apparel specializing in research and development, production and sales of women's products industry-oriented enterprises. Owns a "Lady Court," "West Navis," "IAM27" and other women's brands. Own Garden Industrial Park is located in the elegant environment of Hangzhou Qiantang River, covering more than 26,000 square meters.
Beauty Court brand design concept originated from the south of the style and culture of life, while constantly absorbing the elements of international and domestic popular. Fresh and bright spring, elegant graceful summer, autumn fashion atmosphere, simple winter leisure. In the consumer market positioning, mainly for urban women aged 25-35.
The company has a number of stable, excellent, high-quality management personnel, technical backbone and outstanding designers. Each brand in the provinces and cities nationwide to establish a relatively complete marketing network, and dozens of long-term stable cooperation between the provincial agents and regional agents at all levels of the city set up thousands of specialized agencies, counters and stores. In the market already has a relatively stable customer base, product quality, quality generally recognized by the majority of customers.
Under the premise of stable development, in order to do a good job in the women's wear brand, the Company has always regarded production management as one of its key management points. Over the years, it has continuously implemented the 6S management on the production site and passed ISO9001 Quality Management System Certification, and strive to achieve first-class product quality, sophisticated technology; in the full implementation of quality management process, and strive to create a honesty, efficiency, lean, innovative and cohesive and meticulous management team.
In the organization and management of the implementation of the "people-oriented" humane management, so that each employee's enthusiasm, initiative and creativity can give full play to; combined with scientific and reasonable rules and regulations, the use of ERP system platform, the implementation of quality, technology Strict management of the production process. Procurement from the surface to the cutting materials, from the production line to follow up each process to lock the package after the lock, the company has set up professional and technical guidance and strict quality inspection to ensure the perfect product quality.
"Cloth integrity of the road, raising corporate spirit, to make a hundred years brand" as the company's corporate mission, is the overall Naval warfare people's beacon. Since its establishment, the company has always adhered to the principle of good faith operation. All work centered on the market demand as its fundamental starting point. In the course of business, it has always maintained the awareness of risk and risk, and insisted on and focused on the constant improvement of its brand women's wear.
In the next five to ten years of market competition, the company will be "a first-class brand name, build a solid terminal" as the core strategic objectives. Focus on continuing to expand the design and development team, strengthen the design and development capabilities, improve the ability and level of the entire product planning and operation; Second, the company continued to promote brand culture, special service construction, improve after-sales service system. Companies with a number of well-known marketing training institutions, investing large-scale funds for the terminal shopping guide marketing capabilities. In August 2012, the company officially signed the image of South Korean film star Han Jia as the spokesman for Jia Yuan's brand, enhanced its brand image and reputation, and continued to step up brand promotion efforts in the future.
Now, the company has set a 10-year goal of sustainable development, is to seize the accumulation of comprehensive strength, both internally and externally, and strive to make its various brands into a first-class designer clothes.
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